Google: A riddle, wrapped in a mystery, inside an enigma

To fully deliver on the services we provide, all SEO agencies must keep on top of Google’s algorithm updates. The problem is, nobody knows if they even exist. Or at least they’re never confirmed. The big G never officially announces any updates they make to their search formula, however, On March the 12th they tweeted this:

This vague tweet could mean almost anything, from a small change to help tackle dodgy backlinks to a full blown replacement on how Google works. Cited as a “broad algorithm update”, Many website owners have said that they have noticed their ranking results have taken a hit on the search engine results pages (SERPs if you ever wondered what SEO people shorten that to)

If you have recently seen changes to your website’s position then this may infact be the cause of it. The big G has commented that if your webpages have seen a drop in rankings that it may not mean that your content is bad, but instead the update was focusing on promoting websites which may not have been receiving the credit they were owed.

A bit of history

March 2018

In March of this year, Google began releasing an update focusing on mobile first indexing, the effects of this update were to be slowly introduced across the web.

February 2018

Although no changes were officially announced (surprise, surprise) a fluctuation in rankings could be seen worldwide which industry experts speculated was due to a focused, precise update to Google’s algorithm. Was this the beta version of the soon to be released major update? Only time will tell but the start of the year has definitely been an interesting one in terms of SEO. Be sure to visit us again for all of your Google updates news or if you’d like us to take a look at your site and see how it could be improved then get in touch and one of our highly skilled SEO wizards can review your website and tell you what needs to be done in order for you to outshine your competition.

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